Carin Fredlund is a journalist, writer and entrepreneur based in Sweden. With over 30 years of experience in publishing, she is the owner and head of Nota Bene AB.
 
After completing studies at the School of Journalism in Stockholm, Carin became a freelance journalist, covering the news for the advertising trade journal, Resumé.  A few years later she established the trade journal Quo Vadis, which she run for 20 year.
 
As an expert in advertising and marketing, she freelances as a writer, brand analyst and lecturer, and has also published three books covering the marketing field. One of which was awarded “Marketing Book of the Year 2006”.
 
She has been active as a columnist focusing on advertising and marketing for Dagens Industri, Dagens Media and Resumé, and is active as Editor-in-Chief for a trade journal published by the Swedish Market Association. She also writes analyses, reports and best practice papers for Swedish and international organizations and medias.
 
She has received a number of Swedish and international awards for her work as a trade journalist.
 
In addition to this, Carin runs the blog notabene.se, a forum on which she posts articles and commentary on advertising, brand management and professional writing tricks and advice.
 
Carin has served on the board of the Entrepreneurs in Nacka-Värmdö and was a member of the ambassador’s network for female entrepreneurship at the Swedish Ministry of Industry.
 
Carin is multilingual, speaking English, French, German and Swedish. Outside of her professional endeavors, she enjoys travel, cooking and long walks in the forest.
 
Worldwide Women’s Association Member Carin Fredlund can be found on the Association Directory, where she is looking forward to networking with you.