Worldwide Women’s Association Recognizes Paola Ballester, MD
Press Release: Dr. Paola Ballester Launches EasyPA — An AI-Driven Solution Revolutionizing Prior Authorizations
FOR IMMEDIATE RELEASE
Contact: media@easypa.ai
Website: www.easypa.ai
LinkedIn: linkedin.com/in/paola-ballester-md-7738a9a8
Physician-Built Technology Tackles Healthcare’s $35 Billion Bottleneck
Tampa, FL — October 2025 — Dr. Paola Ballester, MD, FAAP, a board-certified pediatric hospitalist, physician leader, and healthcare entrepreneur, has officially launched EasyPA, a pioneering AI platform designed to transform one of medicine’s most frustrating administrative processes: prior authorization.
EasyPA, short for Easy Prior Authorization, streamlines and automates approval workflows to reduce delays, denials, and physician burnout—saving providers hours of administrative time each week while improving patient access to timely care.
“As physicians, we’ve spent countless hours fighting unnecessary friction in the system,” said Dr. Ballester. “With EasyPA, we’re changing that narrative. This platform is built by physicians, for physicians—combining AI, automation, and empathy to restore what matters most: time with patients.”
About Dr. Paola Ballester
Dr. Ballester currently serves as Vice Chief of Staff and Medical Director for Utilization Management at a major academic medical center, where she oversees programs focused on quality improvement, discharge efficiency, and readmission reduction.
With over 15 years of experience as a pediatric hospitalist, she brings an insider’s understanding of how clinical workflows, documentation, and utilization intersect—knowledge that directly informs the mission of EasyPA.
Career Highlights
✔ Board-certified pediatric hospitalist with 15 + years of academic and clinical leadership experience
✔ Medical Director for Utilization Management & Senior Physician Advisor, overseeing case management and clinical documentation teams
✔ Co-Founder & CEO of EasyPA, an AI-driven platform optimizing prior authorizations and denial management
✔ Published author in Hospital Pediatrics (2022) on machine-learning models predicting readmissions
✔ Passionate advocate for technology that bridges healthcare innovation and patient-centered care
Education & Honors
Dr. Ballester earned her medical degree with distinction, having been inducted into both the Alpha Omega Alpha Honor Society and the Gold Humanism Honor Society, reflecting her excellence in clinical care and compassionate leadership.
Recent Achievements
- Launched EasyPA in June 2025 to meet the CMS 2026 interoperability and automation mandate.
- Winner, Founders Live Tampa 2025, the inaugural pitch competition spotlighting early-stage startups driving meaningful innovation.
Read coverage on St. Pete Catalyst → - Featured on the Disruption / Interruption Podcast, where she discusses AI’s potential to humanize healthcare.
Listen on Apple Podcasts →
Select Publication
Morrison JM, Casey B, Sochet AA, Dudas RA, Rehman M, Goldenberg NA, Ahumada L, Dees P (Dr. Ballester’s former name).
Performance Characteristics of a Machine-Learning Tool to Predict 7-Day Hospital Readmissions.
Hospital Pediatrics. 2022; 12(9): 824–832. doi:10.1542/hpeds.2022-006527
About EasyPA
EasyPA is a physician-founded, HIPAA-compliant AI platform revolutionizing prior authorizations, denials, and appeals. Built to integrate seamlessly with EHR systems, EasyPA leverages large language models and predictive algorithms to cut turnaround times, reduce administrative costs, and improve access to care.
In a recent PR Newswire announcement, EasyPA unveiled its physician-built architecture and strategic roadmap for the 2026 CMS automation deadline.
Looking Ahead
Dr. Ballester continues to champion the integration of artificial intelligence into healthcare as a tool to restore efficiency and empathy in clinical practice. She is especially passionate about mentorship and collaboration among women founders and leaders in technology, emphasizing,
“Together, we are shaping the next generation of innovation—where women in leadership ensure technology advances both efficiency and humanity.”
Media Contact:
📩 paola.ballester@easypa.ai
🌐 www.easypa.ai
🔗 LinkedIn | Paola Ballester, MD
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