Worldwide Women’s Association Recognizes Branca Franco, MBA


Branca Franco, MBA, celebrates 3 years in the Grocery business, continuing to add valuable experiences to her 20+ Years of Global Category Management Experience

Branca Franco, MBA, a seasoned Category Management expert with over two decades of experience at global powerhouses such as Kraft Heinz, Colgate-Palmolive, and Walmart, is proud to celebrate her third year in the Grocery business where she continues to support brands and key retailers in optimizing category strategy, merchandising execution, and retail growth.

With a strong foundation in data analytics, merchandising execution, and cross-functional collaboration, Branca brings a holistic approach to category development that consistently drives above-market performance. Her strategic insight and operational expertise have made her a trusted partner to top-tier retail teams across North and South America.

“In these challenging times we have to go back to basics and focus on what the consumer wants. The consumer is the one who is ultimately deciding if I did a good job or not by shopping in the categories I help manage.” says Franco.

Career Highlights and Core Expertise:

  • Global Retail Strategy Leadership: Over 20 years with brands such as Walmart, Colgate-Palmolive, and Kraft Heinz, managing multi-million dollar categories across the U.S., Canada, and Brazil.
  • Data-Driven Category Management: Expert in leveraging Nielsen, Retail Link, JDA Prospace and proprietary analytics tools to develop winning category plans, optimize assortments, and increase profitability.
  • Forecasting & Inventory Optimization: Skilled in demand planning, new store forecasting, and replenishment strategies that minimize excess inventory while ensuring product availability.
  • Cross-Functional Execution: Proven track record of collaborating with sales, finance, logistics, and merchandising to flawlessly execute category initiatives.
  • Supply Chain & Merchandising Expertise: Specialist in planogram creation, promotional design, and in-store execution to improve the shopper experience.
  • Product Launch Excellence: Data-backed strategies for introducing new products, improving market penetration, and maximizing sell-through.

Educational Credentials:

  • Executive MBA, Quantic School of Business and Technology
  • Certificate in Disruptive Strategy, Harvard Business School Online
  • Bachelor’s in Agricultural Engineering, University of the State of São Paulo (UNESP)
  • American Management Association certified member
  • Certified in JDA ProSpace Planogram Software

Branca is proud to continue offering her strategic advisory services to Walmart thru Kraft Heinz Canada.

If you want to get tips on category management best practices, or to connect professionally, visit her LinkedIn profile.

About Branca Franco, MBA
Branca Franco is a globally experienced Category Management expert, strategist, and retail operations leader with a passion for driving measurable growth through analytics, innovation, and executional excellence. With a career spanning top-tier brands and markets across the Americas, she now offers consulting and advisory services to help companies unlock their full potential at retail.

 

Worldwide Women’s Association Member, Branca Franco, MBA is looking forward to networking with you.

 

 

 

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