Sveva Coltellacci

As Head of Performance Marketing at Pro Web Consulting, a Cerved Group company, I lead a high-performing team of 12 in developing innovative performance marketing strategies that deliver measurable ROI for multilingual and multi-country clients. My work focuses on conversion optimization across digital channels, enabling significant revenue growth while maintaining a churn rate of under 4%. With over seven years of experience in this role, I specialize in crafting B2B and B2C campaigns that align with client goals and foster customer lifecycle optimization. My leadership philosophy emphasizes mentoring and collaboration to empower teams and achieve shared success. I am deeply motivated by driving strategic growth for high-value accounts and expanding commercial plans to new markets. Passionate about leveraging data-driven insights, I aim to transform complex challenges into scalable opportunities that align with the organization's vision and client satisfaction. 🎯 Core Competencies: - Performance Marketing & Paid Media Strategy - Cross-Channel Campaign Management - Customer Lifecycle Optimization - Team Leadership & Strategic Planning - International Market Expansion 🎙️ Industry Recognition: - Semrush Ambassador (2025) - Speaker: AdWorld Experience, WMF Bologna, HeroConf Brighton 🌊 Beyond Work: Sports enthusiast (rowing, skiing, tennis), sea lover, and proud mum of two.