Rasha Ezzeddine

Coming from a diverse background spanning Africa, Europe and the Middle East, Rasha is passionate about digital and communications, and brings a global touch to any organization. Kickstarting her career in London with multinationals like Adobe and Black & Decker, where she developed their digital channels. Rasha then spent more than 10 years in leading banks in Kuwait, establishing their digital channels, increasing their digital footprint, enabling digital transformation to drive the channels forward into acquisition and customer-centric channels enabling for an omnichannel future. She also brings extensive Social Media Management expertise to the table, as well as cultural expertise. She then moved stc Telecom, where she took a more branding and advertising focus and was a key lead in defining the roadmap to localizing the brand by shifting it from a blue collar to a local high brand, as well as managing a $9.2bn brand and rebranding of that without compromising Brand Equity. During this time she was also working with gigCMO as a Fractional Chief Marketing Officer helping businesses grow. All this led Rasha to relocating to Dubai where she is currently Director of Corporate Marketing & Communications for ZainTech address the exciting challenges that come with scale-ups. All roles involved defining and executing strategic roadmaps and delivering outstanding performance.