WWA Member Profile
Lori Bertrand
Lori Bertrand is a multidimensional leader whose career bridges law enforcement, emergency response, corporate security, women’s empowerment, and holistic wellness. With more than two decades of frontline and supervisory experience, Lori…
Professional
Experience, expertise, and connection goals
- Professional experience
- More than 25 years
- Specialization / expertise
- De-escalation, Crisis Intervention, Health and Wellness
Biography
Lori Bertrand is a multidimensional leader whose career bridges law enforcement, emergency response, corporate security, women’s empowerment, and holistic wellness. With more than two decades of frontline and supervisory experience, Lori has built a reputation for exceptional judgment, operational precision, and an unwavering commitment to strengthening people, teams, and communities. Her professional journey began in law enforcement, where she served with distinction for over 20 years. Her tenure included impactful work in the Criminal Investigations Unit, where she conducted complex investigations, managed sensitive cases, and collaborated with multidisciplinary teams to bring clarity, justice, and resolution to high‑risk situations. This experience sharpened her analytical thinking, interview proficiency, and ability to navigate human behavior under pressure — skills that continue to shape her leadership today. She closed this chapter as a Patrol Sergeant where she led platoons through high‑pressure environments, coordinated critical incidents, and shaped the next generation of officers through mentorship rooted in integrity, accountability, and human-centered leadership. Today, Lori is the founder of Shield & Strength Consulting, a specialized advisory practice delivering multidimensional security strategies, risk assessments, operational leadership guidance, and wellness‑integrated safety solutions for organizations across Canada and beyond. Her approach is distinct: she blends tactical experience with human performance, communication, and resilience training, helping corporations strengthen both their systems and their people. Complementing her security leadership, Lori also leads Everything EmpowHERing, a brand dedicated to elevating women through fitness, identity-building, nervous system resilience, and personal empowerment. As a certified personal trainer, health coach, and strength & conditioning specialist, she supports women in reclaiming their physical strength, emotional stability, and personal autonomy. Her philosophy is simple and powerful: strong women change their lives — and then they change the world around them. Lori’s passion for storytelling and creative expression comes to life through “Simple Scripts by Lori,” her writing outlet where she crafts reflective pieces, empowerment scripts, and narrative-style content that supports others with loss, grief and the celebration of life. Writing is not just a hobby for her — it is another way she leads, teaches, and inspires. Outside of her professional work, Lori is deeply connected to the outdoors. Whether it’s hiking, exploring nature, spending outdoor time with family, or simply breathing in the quiet of the wilderness, she finds grounding and clarity in open spaces. The outdoors fuels her creativity, strengthens her wellness practices, and keeps her aligned with the values she teaches: presence, resilience, and intentional living. Across every chapter of her career, Lori’s mission remains constant — to empower, protect, and elevate others. Through her consulting work, her fitness coaching, her writing, and her leadership, she continues to build spaces where women feel strong, organizations feel supported, and communities feel safer.
Education & honors
Academic background and recognition
This member has not added education or honors yet.
Personal
The person behind the professional profile
- City
- Campbellford, ON
- State / province
- ON
- Country
- Canada
- Hobbies / sports
- Physical Fitness, Creative Writing, Kayaking, Anything outdoors
Websites & social
Professional work and public profiles
This member has not added websites or social profiles yet.