Lison Cantelou Cucco

Biography

I am a French-born brand and marketing leader whose personal and professional journey has been shaped by international experiences, curiosity and a strong appetite for learning and growth. My international journey started early. I studied business across France, Germany and Italy, including at IÉSEG in Paris, EBS Universität für Wirtschaft und Recht in Oestrich-Winkel, and Bocconi University in Milan. Since then, I have lived and worked across Europe, the United States and Australia. Moving between countries, cultures and very different environments has been one of the most defining aspects of my life. It has taught me adaptability, openness and the importance of understanding different perspectives before forming my own. Professionally, I have built my career primarily in beauty and consumer brands, working across large global organizations, high-growth businesses, consulting and entrepreneurship. I have always been drawn to environments where creativity and strategy meet execution, and where there is an opportunity to build, transform or accelerate something meaningful. Outside of work, I am passionate about fitness, strength training and running, and I enjoy the discipline and sense of progress that come with both. I also love discovering new places, cultures and ways of living, and spending time with my family. At heart, I am energized by challenge, continuous improvement and meaningful connections with people. I value ambition, authenticity, resilience and the ability to keep evolving, both professionally and personally.