Kelsey Mikus

Biography

Kelsey Mikus is a marketing professional whose work connects growth strategy, marketing operations, and relationship development. As Growth Marketing Project Manager at PPB Capital Partners, she focuses on helping marketing initiatives translate into measurable engagement and meaningful opportunities for the firm’s sales and distribution teams. Her approach combines clear communication, organized execution, and a practical understanding of how technology can support stronger business relationships. At PPB, Kelsey works across campaign planning, marketing automation, audience segmentation, and performance reporting. She helps build the processes that connect marketing activity with sales follow-up, giving teams greater visibility into how prospects engage and where additional attention is needed. Her work includes developing workflows, refining lead qualification and attribution practices, and organizing reporting to help teams understand where opportunities originate, how they progress, and what actions can move them forward. A central focus of Kelsey’s work is making marketing data useful. Through her work with HubSpot, she develops approaches to contact segmentation, engagement tracking, and marketing-qualified lead reporting. She works to establish consistent qualification criteria and distinguish meaningful interactions from general activity. By bringing structure to these processes, she helps create a clearer foundation for evaluating campaigns, prioritizing follow-up, and understanding marketing’s contribution to business development. Kelsey also contributes to email campaigns, webinar promotion, LinkedIn outreach, and brand storytelling. Working within the private markets industry, she helps communicate how PPB supports wealth advisors through its investment approach, technology, and execution. She approaches content with an emphasis on clarity and cohesion, connecting individual messages to the larger story of the firm’s growth and the advisor experience. Her interest in technology extends to exploring how automation and emerging tools can improve marketing execution. Whether developing a website engagement workflow, evaluating campaign reporting, or refining prompts for AI search visibility, Kelsey looks for practical ways to reduce manual work and create more useful information. She brings a questioning mindset to established processes, seeking to understand their purpose and identify opportunities to improve them. Collaboration is an important part of her professional approach. Kelsey’s work often sits at the intersection of marketing, sales, leadership, and operations, requiring her to translate business needs into actionable projects. She values clear expectations, thoughtful communication, and systems that make it easier for colleagues to take the next step. Her focus is on building processes that support the people using them and connect day-to-day execution with broader business goals. Originally from Washington state, Kelsey brings the perspective of a former Division I swimming and diving student-athlete at the University of Vermont. Her athletic background informs the discipline, consistency, and team-oriented mindset she brings to her career. Balancing competitive athletics with academic responsibilities helped shape her appreciation for preparation, accountability, and steady progress. Now based in Pennsylvania, Kelsey continues to build her career at the intersection of strategic marketing and operational improvement. Outside of work, she enjoys strength training, HYROX training with her husband, Brian, and spending time with their dog, Bear. As a newly selected member of the World Wide Women’s Association, Kelsey looks forward to connecting with women across industries, exchanging perspectives, and continuing to develop as a professional. She brings curiosity, determination, and a belief that thoughtful execution can turn ambitious ideas into meaningful progress.