WWA Member Profile

Kathia De La Rosa Kuruklis

CEO / Fundadora Action Marketing WSI San Jose, SJ, Costa Rica

Kathia De La Rosa is a Costa Rica–based. AI-strategy consultant and keynote speaker who helps B2B leaders across Latin America close the region’s AI-adoption gap. Drawing on 20 years of senior-level experience with global brands such as…

Professional

Experience, expertise, and connection goals

Industry
Consulting
Professional experience
11-15 Years
Specialization / expertise
AI Adoption Roadmaps • Generative-AI strategy for B2B • C-Suite advisory & keynote speaking • Demand-generation leadership • Change-management coaching
Affiliation
• Founder & Managing Partner, Action Marketing WSI (2009–present) • Certified AI Adoption & Strategy Consultant, WSI World • Guest speaker for business chambers & industry associations across Latin America

Biography

Kathia De La Rosa is a Costa Rica–based. AI-strategy consultant and keynote speaker who helps B2B leaders across Latin America close the region’s AI-adoption gap. Drawing on 20 years of senior-level experience with global brands such as Sony Ericsson, HSBC, McDonald’s, and Coca-Cola, she pairs board-room vision with hands-on execution to turn artificial intelligence into measurable business results. As a Certified AI Adoption & Strategy Consultant at WSI World, Kathia guides executive teams through practical roadmaps that routinely deliver higher operational efficiency, faster decision-making, and stronger resilience. Her LinkedIn newsletter and video series, “Decidir con IA,” distills these lessons into bite-sized, action-oriented insights for Latin American CEOs and founders. Regularly invited by business chambers, industry associations, and corporate off-sites, Kathia speaks on responsible AI governance, strategic foresight, and the human side of digital transformation. Grounded in Nosara, Guanacaste, she balances her work with surfing, yoga, and mindfulness, practices that fuel her holistic approach to leadership. Passionate about empowering women in technology, she mentors emerging innovators and advocates for inclusive, human-centered AI across the region.

Education & honors

Academic background and recognition

Undergraduate school

ULACIT

MBA EMPHASIS ON MARKETING AND COMMUNICATIONS

1999

Personal

The person behind the professional profile

City
San Jose
State / province
SJ
Country
Costa Rica
Hobbies / sports
Yoga, Surfing & mindfulness •Holistic Medicine • Reading specially spirituality and leadership books • Mentoring women founders

Websites & social

Professional work and public profiles

This member has not added websites or social profiles yet.