Hanna Bankston

Biography

Hello! My name is Hanna Bankston and I'm so excited to be apart of this group of strong, talented, and inspiration women. I am seasoned marketing executive and strategist with over 15 years of experience driving brand growth, customer engagement, and top line revenue for luxury hospitality and lifestyle brands. My career spans award-winning work with globally recognized brands, including Hyatt Hotels and Resorts, where I earned the prestigious U.S. Marketing Award of Excellence, and Marriott International, wherein my strategic campaigns helped secure three Americas Classic Luxury "Operating Hotel of the Year" awards. A graduate of the University of Colorado Denver Business School, I specialize in transforming brands through data-driven strategies, high-profile product and market launches, dynamic repositioning, and iconic cross-brand partnerships (including collaborations with Sony Music, Sony Pictures, Macy’s, and Hello Sunshine). Currently serving as Vice President of Marketing at Southbound Consulting Group, I also advise businesses, founders, and lifestyle brands seeking to scale their market presence, primarily through digital channels, MarTech integrations, and AI optimizations. I am open to providing strategic consulting, brand positioning, partnership development, and go-to-market advisory to those in need; results-driven marketing is my passion, and helping others excel is intrinsically rewarding to me. Whether launching a new service, revitalizing an established brand, or driving customer acquisition, I take tremendous pride in helping businesses craft narratives and campaigns that elevate brand equity and maximize revenue proven through analytical tracking. My motto is, what gets measures gets done. Business aside, I am a travel enthusiast, my most recent trip included visits to Aix-en-Provence, Cassis, and Toulouse in the South of France. Yoga keeps me grounded, and music has helped me navigate tough times in life, both escaping through the discovery of new songs and artists and spinning records in my spare time. I am in a book club, love to snowboard, adore pugs, completing crosswords, cooking in the crockpot, and driving my EV entirely too fast.