Amanda Costelloe

Biography

Amanda Costelloe is the User Engagement & Marketing Lead at Integrated Rewards, where she leads the strategy, planning, and execution of campaigns designed to drive member engagement and platform growth. With a strong background in digital design and client success, Amanda plays a key role in shaping user experiences across cashback and loyalty programs, ensuring both brands and members see measurable value. She oversees member communications, offer merchandising, and performance reporting, using insights from behavioral and transactional data to continuously optimize engagement strategies. Amanda also collaborates closely with partners and internal teams to enhance platform capabilities, support client objectives, and bring innovative rewards experiences to market.