Dr. Inci Erdogan Tarakci: Marketing, Tourism and Artificial Intelligence

Associate Professor Dr. Inci Erdogan Tarakci brings more than 15 years of academic experience to conversations about marketing, consumer behavior, branding, tourism and artificial intelligence. Her academic background informs an interest in the ways people make decisions, how organizations communicate with audiences and how emerging technologies may shape those relationships.

Dr. Tarakci is especially interested in the changing connections among artificial intelligence, consumer behavior, marketing communication and tourism. These areas meet at an important point: technology may affect how people seek information, compare options, encounter brands and engage with services. Her focus keeps attention on the consumer experience as well as on the questions organizations face when communication, branding and technology develop together.

Consumer behavior at the center

Consumer behavior is central to Dr. Tarakci’s academic and professional interests. It provides a useful lens for considering how people respond to information, services, brands and changing environments. In marketing, an understanding of consumers can help frame questions about relevance, expectations and the experiences that influence decisions.

The growth of artificial intelligence adds another dimension to those questions. Dr. Tarakci is interested in how AI may transform consumer decision-making and marketing communication. Rather than treating technology as separate from everyday life, this perspective considers the settings in which people search, ask questions, receive information and form impressions of organizations.

This is also an area that calls for thoughtful discussion. New tools may change the pace and form of communication, yet the human aspects of communication remain important. Clarity, responsiveness and a meaningful understanding of audiences are relevant when organizations consider how to use new capabilities. Dr. Tarakci’s interests invite dialogue about how technology can support communication that is attentive to people rather than simply faster or more widespread.

Branding, communication and tourism

Branding is another connected part of Dr. Tarakci’s work. Brand perceptions can be shaped through many points of contact, including messages, services and experiences. From a consumer-behavior perspective, those points of contact offer an opportunity to consider what audiences notice, value and remember. As technologies evolve, questions of consistency and relevance remain closely connected to the experience an organization creates.

Tourism offers a particularly rich setting for these conversations. Decisions connected with travel may involve personal preferences, information gathering, service expectations and interest in places and experiences. Dr. Tarakci is interested in how AI is changing tourism alongside marketing and consumer behavior. The topic raises questions about how travelers encounter destination information, evaluate alternatives and communicate with service providers, as well as how tourism organizations present destinations to varied audiences.

Considering tourism through marketing and consumer behavior makes room for a broad exchange of ideas. Technology may introduce new ways to communicate, but the significance of those changes depends on how people use them and what they seek from an experience. Cultural context, accessibility, destination identity and personal connection are all valuable themes for discussion when innovation and tourism meet.

Women’s leadership and entrepreneurship

Alongside her interests in marketing, tourism and AI, Dr. Tarakci is interested in women’s leadership and entrepreneurship. These themes create space for women from different sectors and backgrounds to share perspectives, exchange ideas and consider new possibilities for collaboration. Leadership and entrepreneurship can take many forms, from advancing an initiative to building partnerships, contributing expertise or helping others make connections.

Dr. Tarakci looks forward to connecting with inspiring women across cultures and professional backgrounds. Her international outlook is grounded in an interest in exchanging ideas and building collaborations. Such conversations can bring different experiences into view and encourage participants to approach shared questions with curiosity and respect.

As a member of the Worldwide Women’s Association community, Dr. Tarakci welcomes opportunities for dialogue across marketing, consumer behavior, branding, tourism, artificial intelligence, leadership and entrepreneurship. Her profile reflects an academic perspective shaped by sustained experience and a willingness to engage with evolving questions. It also points toward the value of connection: bringing people together across disciplines, cultures and professional paths to learn from one another and explore ideas that matter to their communities and fields.