Alba Mir Perendreu

As CEO at Sodemin S.L., the focus is on developing international business relationships, commercial strategy and market expansion across regulated and industrial sectors. With 15 years of experience within the company, the role has progressively evolved from design and market-oriented functions toward strategic management, international development and long-term partnership building. By combining operational experience with a multidisciplinary background in design, branding and business development, the objective is to help connect manufacturers, distributors and end-users through practical, adaptive and market-driven solutions. This evolution has also been reinforced through continued executive and management training, integrating both creative and strategic perspectives into the company’s development. Previously contributing through packaging, branding and market research initiatives, developed a strong understanding of how communication, positioning and functionality interact within industrial and commercial environments — an approach that continues to shape decision-making today.