Yashira Marte

Yashira Marte is a seasoned eCommerce professional with over 14 years of experience in driving the strategic direction, vision, and growth of TYR Sport’s online presence. As the Senior eCommerce Manager, Yashira plays a pivotal role in shaping the company's eCommerce strategy, overseeing site growth plans, retention marketing, site enhancements, and analytics. Her responsibilities also encompass managing the ecommerce team, ensuring that TYR Sport continues to thrive in a highly competitive landscape. Yashira is a self-proclaimed eCommerce superstar and a consistent high-achiever. Her leadership and vision have contributed to TYR’s success, positioning the brand as a leader in its market. Beyond her professional achievements, Yashira’s passion for eCommerce is rooted in her academic background. She holds a Bachelor of Science in Information Technology, with a minor in Business. She also earned a Certificate of Completion in Computer Technology from Eastern Suffolk BOCES. One of her most notable personal accomplishments is graduating high school early and beginning college at just 16 years old—a milestone that garnered her recognition in the NYIT paper, Newsday, and a Latin magazine. Educational Background: • BS, Information Technology with a Minor in Business • Certificate of Completion in Computer Technology, Eastern Suffolk BOCES • Featured in Newsday and Latin publications for starting college at 16. Personal Life: Yashira is also a proud single mother of two beautiful children. Balancing her successful professional life with her personal responsibilities, she is dedicated to raising her 6-year-old daughter, who has been diagnosed with Autism. Yashira expertly manages the challenges of providing ABA services, raising a toddler, and excelling in her eCommerce career, proving her resilience and determination to thrive in all aspects of life.