Karen Rose

Innovation-focused marketing and product management executive with over 15 years of experience leading product-market strategy and supporting successful launch and implementation of innovative products through online and retail distribution. Breadth of experience across B2B and B2C, consumer packaged goods, personal care/beauty, healthcare, pharmaceuticals and technology/SaaS. Brand and agency-side experience. My focus and passion are on innovation - creating new products, new communication strategies, and new businesses- stemming from customer and consumer insights and market gaps/opportunities. I bring significant strengths in having the disciplined background of working in Fortune 1000 companies, with the entrepreneurial mindset of smaller ones. More recently, I've translated my CPG/product background to the start-up arena, helping companies scale their business and products. My expertise in digital marketing along with consumer and psychographic insights helps me create targeted digital and technology-based programs that are highly successful and lead to significant growth. I combine experience in traditional brand management, strategic analysis, and e-commerce / digital marketing to create new businesses and new products. I'm a dynamic leader focused on creating and executing insight-driven ideas and leading teams with passion and inspiration. Specialties include: • Advertising/Account Management • Brand Management/Brand Planning • Customer & Market Analysis & Segmentation (Demographic & Psychographic) • Digital Marketing/Advertising • E-commerce • Email Marketing • Field Marketing and Sales Targeting • Market Research (Custom & Syndicated, Qualitative & Quantitative) • New Product Development, Product Innovation & Upgrades • Product Marketing/Design • Package Design & Improvement • Portfolio Strategy • Promotional Marketing • SaaS • Social & Digital Media • Strategic Planning • User Experience Optimization