Ayida Al Riyami

Ayida Al Riyami, a proud Omani visionary entrepreneur, has firmly established herself as a prominent figure in the realms of branding, philanthropy, and community empowerment. Her passion for creating authentic and meaningful brands led her to found Eynath, a boutique brand consultancy that specializes in using ethnographic research and consulting to unveil the true essence of brands and forge deeper connections with target audiences. Born and raised in Oman, Ayida embarked on her entrepreneurial journey with a thirst for knowledge and a commitment to making a positive impact. She holds a Master's degree in International Marketing and Sociology, coupled with a background in Multimedia and Software Engineering. This unique blend of skills positions her as a versatile leader capable of navigating the complexities of marketing, business development, and technology. At the core of Ayida's approach is a profound understanding of human behavior and the emotive power that drives decisions. She pioneered the use of ethnographic research to unearth the deeper meanings and values that resonate with people, transforming these insights into compelling brand narratives. This ability to connect with audiences on an emotional level has been instrumental in helping her clients achieve their business goals and establish enduring brand legacies. Ayida is not only passionate about brand development but also demonstrates exemplary leadership skills and accountability in delivering measurable results against business objectives. She plays a pivotal role in "living" the brand and embedding it in the organization's culture, setting and leading the creative direction across all media. Ayida serves as an inspiration for organizational creativity, uniqueness, innovation, and diversity, particularly among women and youth. She goes beyond the marketable value of the brand by capitalizing on socio-cultural elements and the value of the local community. Her leadership philosophy places "sharing" at its core, as she believes in "being in the service of others" and derives satisfaction from extending positive impact and joy to others. Ayida's commitment to positive impact extends beyond her entrepreneurial endeavors. She is an active member of various organizations that promote entrepreneurship, philanthropy, and cultural exchange. As a recognized G100 Country Chair and advisor to the boards of directors of major Fortune 500 companies, Ayida brings her extensive experience across the GCC, including Oman, Bahrain, Qatar, Saudi Arabia, and the United Arab Emirates. Despite her global reach, Ayida remains dedicated to the power of small businesses and local NGOs in the GCC region. She actively serves as a board member of Oman Think Urban, a multifaceted organization with a dedicated business arm, designers, and architects that emphasize the power of local communities through human-centric planning methods. One of their key focuses within human-centric design involves ethnographic planning methods, which they have pioneered as a tool at OTU. Additionally, she is a business partner and co-owner of Ruwi Group, a diversified group of companies committed to social responsibility and sustainability. Ayida Al Riyami's impactful contributions reflect her commitment to creating a positive and lasting legacy in both the business and social spheres.