The Worldwide Women’s Association Recognizes Jennifer Jones – Faris
Jennifer Faris Jones Leads Regional Tourism Growth as Executive Director of the Mecosta County Convention & Visitors Bureau
Mecosta County, MI — Jennifer Faris Jones serves as the Executive Director of the Mecosta County Convention & Visitors Bureau (CVB), where she leads strategic regional tourism development efforts, strengthens cross-county partnerships, and promotes Mecosta County and its surrounding communities as vibrant destinations to visit, live, and grow.
In her role, Jennifer is focused on fostering collaboration across counties and organizations to drive economic vitality, enhance visitor engagement, and ensure long-term community sustainability. She believes thriving regions are built on strong relationships and purposeful partnerships.
“When communities, partners, and visitors connect with purpose, everyone grows,” Jones said.
Jennifer brings extensive hospitality and management experience to the CVB. Her background includes managing a privately owned biker campground as well as overseeing the City of Scottville’s municipal campgrounds. She holds a bachelor’s degree in business with a concentration in accounting and human resources and has studied at both Ferris State University and Baker College.
Her roots run deep in West Michigan. Jennifer grew up in Hersey and Chase, graduated from Reed City, and raised her children in Big Rapids before spending nearly a decade in Trenary. Her lifelong commitment to service includes volunteering as a firefighter and supporting organizations such as 4-H and Girl Scouts, along with numerous other community initiatives over the years.
Jennifer currently serves as Vice President of the Reed City Chamber, sits on the Big Rapids Regional Chamber board, and remains actively involved in Rotary. Professionally, she is engaged at the local, state, and national levels as a member of the Worldwide Women’s Association, Destinations International, the Michigan Society of Association Executives, and the American Hotel & Lodging Association, among other professional and community organizations, including local downtown and business associations.
Under her leadership, the CVB is expanding regional partnerships and strengthening collaborative initiatives. She is actively working with Crossroads Recreation Connection and the Lake County Chamber of Commerce and looks forward to developing future partnerships with the Newaygo Tourism Council. Her work is driven by both professional dedication and personal passion.
“My motivation is deeply rooted in my love for my grandchildren,” Jones shared. “Improving today is about building a better tomorrow — creating a region where future generations choose to stay, grow, and thrive.”
Outside of her professional work, Jennifer enjoys motorcycles, kayaking, camping, and attending live concerts. A passionate supporter of the arts and community events, she can often be found at local festivals and performances, championing the people and experiences that make the region vibrant.
For more information, contact:
Jennifer Faris Jones
Executive Director
Mecosta County Convention & Visitors Bureau
Email: jennifer@bigrapids.org
Worldwide Women’s Association member Jennifer Jones – Faris can be found on the directory where she is looking forward to networking with you.