The Worldwide Women’s Association (WWA) is proud to recognize Shruti Batra for her outstanding achievements and contributions in the field of B2B marketing and digital strategies. As a seasoned marketing professional with a proven track record of success, Shruti has demonstrated innovation, agility, and a passion for transforming businesses through strategic marketing initiatives.
Shruti Batra’s journey in the marketing landscape has been marked by excellence, collaboration, and an unwavering commitment to driving results. With her wealth of expertise, she has played pivotal roles in driving impactful marketing strategies, leading cross-functional teams, and enabling go-to-market activation for solutions in diverse markets.
Throughout her career at EY (Global Shared Services, Gurgaon), Shruti has been instrumental in driving marketing transformation and delivering top-notch marketing solutions to clients worldwide. As the Digital Marketing COE Leader, she established and coached a 250+ member Digital Marketing team, enabling corporate and regional marketing teams to effectively deploy marketing programs across regions and countries.
As the Global Solution Activation Delivery Centre Leader, Shruti played a dual role as an offshore lead for a cross-functional team focused on go-to-market and marketing funnel enablement of EY’s global priority solutions and Buyer Based Fields of Play. Her leadership resulted in a 20% reduction in cost and an 18% reduction in time to market for GTM enablement.
Additionally, Shruti led the marketing transformation’s shared services track under the Global Marketing Transformation initiative within EY, increasing the service penetration of shared services across marketing pillars to up to 30%. Her initiatives, such as automation and industrialization of creative, communication, and marketing enablement solutions, have significantly enhanced the efficiency and effectiveness of marketing operations.
Before her remarkable tenure at EY, Shruti Batra also showcased her marketing prowess at InterGlobe Technologies, where she drove the marketing agenda, conceptualized and implemented the social media hub, and played a crucial role in acquiring major clients.
Shruti’s dedication to professional growth and excellence is evident through her ongoing pursuit of executive education at Northwestern University – Kellogg School of Management, where she is specializing in Digital Marketing Strategies: Data, Automation, AI & Analytics.
Her accolades, including the Golden Beam Award for Creativity and Innovation, and her contributions to the marketing community have set her apart as a visionary leader and trailblazer.
The WWA takes great pride in honoring Shruti Batra for her exemplary achievements and impactful contributions to the marketing landscape. Her dedication to driving innovation, transforming businesses, and empowering her teams serves as an inspiration to women in the industry and beyond.
Worldwide Women’s Association Member Shruti Batra can be found on the Association Directory, where she is looking forward to networking with you.
